Heidi Morrissey, CFE

Heidi Morrissey joined Kitchen Tune-Up in May of 2003 at the urging of her father and Kitchen Tune-Up founder, Dave Haglund. Prior to joining Kitchen Tune-Up, Heidi worked as an elementary school teacher and ran her own home-based business for 11 years when her dad convinced her that her skills could be best used for the family business.

Heidi joined Kitchen Tune-Up and worked in different areas, finally finding a home in marketing and sales, where she felt she could make dramatic transformations.

In her second year at Kitchen Tune-Up, she helped coordinate and activate the National Advertising Fund. During her third year, she helped the company undergo a full rebranding (the first in 18 years). Heidi has grown the sales and marketing departments, allowing her to get out of the day-to-day tasks and concentrate on growing and strengthening the Kitchen Tune-Up system.

After working with the Home Office for more than a decade, Heidi interacts constantly with each individual franchise partner, all of whom she knows by name. Heidi is passionate about bringing an outstanding level of assistance and guidance to each franchisee, helping to guide Kitchen Tune-Up’s reputation for regarding franchisees as “part of the family.” When she’s not working, Heidi is a Pilates teacher and certified MELT instructor. She enjoys biking with her husband, three daughters and their rescue dogs, and loves to cook and scrapbook. Her favorite type of cabinet is maple and she appreciates the simplicity of a slab door.

Jeff Dorn
Sr. Vice President of Operations

Jeff Dorn joined Kitchen Tune-Up in May of 1997. Since that time, he has led operations for both the franchise system and the Home Office, specializing in the areas of contract compliance and administration, as well as vendor oversight.

Jeff brings 17 years of prior experience in senior management positions with Presentation Health System, a large health care system serving Minnesota, North Dakota and South Dakota. In his day-to-day work at Kitchen Tune-Up, Jeff works closely with the Home Office team and franchise owners to implement online tools and pricing programs, as well as program development for new systems and software and franchisee training.

Outside of work, Jeff considers himself a “pizza connoisseur” and is always trying new recipes for grilled pizza. He’s an avid golfer, fisher, and hunter. Jeff and his wife enjoy spending as much time as possible with their three grandchildren. His favorite cabinets are cherry, and his favorite door style is shaker.

Dave Haglund
Founder and Chairman of the Board

Dave Haglund began his career with Montgomery Wards as a salesperson. By the age of 23, he was a district manager responsible for a three-state area.

Seeking a new and exciting challenge, Dave opened a cabinet dealership in 1975, which eventually grew into Kitchen Tune-Up and became a national franchise in 1988.

Dave served as president of Kitchen Tune-Up through 2016, and continues an active leadership role as chairman of the board. He and his wife, Cindy, now split their time each year between Aberdeen, South Dakota and The Villages in Florida. He enjoys golfing and spending time with his grandchildren, and is an avid reader, constantly perusing trade magazines for ideas to bring to the Home Office team. His passion for entrepreneurship is evident in everything that he does.

Dave’s favorite door style is the HaglundRidge. The franchise owners worked to develop an exclusive door style that is a unique blend of a shaker and recessed panel, available only to Kitchen Tune-Up clients. He and Cindy had their own kitchen refaced featuring these durable, RTF doors and drawer fronts in a snow white color.

Sarah Eisenbeisz
Marketing Director

Sarah Eisenbeisz joined the Kitchen Tune-Up Home Office in 2008 following several years working at a background screening company. Her passion is helping franchise owners develop and implement their strategic marketing plans to better grow their businesses.

At Kitchen Tune-Up, Sarah focuses on lead generation, brand management, lead tracking, marketing ROI, social media strategy and content creation for the website, blog, social media pages and newsletters. She also coordinates the appearance and distribution of Kitchen Tune-Up’s print and electronic materials.

Around the office and outside of work, Sarah is known for her enthusiasm and outgoing personality. She enjoys baking and loves to hunt for treasures at antique shops and flea markets. Her favorite cabinet door style is a timeless white shaker. She is currently rehabbing a 1960s home with her husband.


  • Great job! Loved working with Russ, Andy and Jimmy. Cabinets look wonderful! Highly recommend!
    - Ellen & Marc G (Myrtle Beach, SC)
  • Very accurate as to how long project would take!
    - Mildred M (Newton, MA)
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